It’s been just hours since the British Humanist Association launched its Atheist Bus Campaign, and already its raised enough money to plaster its posters on the side of two sets of 30 buses in Westminster, England, for four weeks in January. The posters, which read, “There’s probably no God. Now stop worrying and enjoy your life,” are meant to be a reassuring response to previous bus advertising that quoted Scripture and publicized a religious Web site that tells nonbelievers they will spend “all eternity in torment in hell."
The goal of the campaign was to raise 5,500 pounds, which Richard Dawkins said he would match, but already, more than 27,000 pounds have been donated. The association says the extra money will go toward adding advertising inside the buses to strengthen the campaign’s impact. —Michele Calandra